Grow Your Brand But Don’t Forget Who You Are

Grow Your Brand But Don’t Forget Who You Are

Have you ever read Shakespeare? The defining trait of every tragic Shakespearean hero is that their reach exceeded their grasp. It’s great to reach for the stars, but if your dreams outpace your capabilities, you’re going to wind up in over your head. When it comes to...
Stand Out from the Crowd by Narrowing Down Your Niche

Stand Out from the Crowd by Narrowing Down Your Niche

We’ve talked before about the importance of carving out a niche for yourself when building an author platform. Catering to a niche instead of a broad audience is going to make things easier for you in many ways in the long run and provide much more detailed, precise...
Guiding Your Audience’s Perception Of Your Brand

Guiding Your Audience’s Perception Of Your Brand

Perception is reality for most of us—the world is how we see it and interact with it. It’s important to remember this in your branding. Your audience isn’t going to know your personal inner workings; they’re going to know your message and public image. Don’t make the...

What is an author platform and why do you need it?

Writing your book is easy; marketing your book is hard. Why? Because most authors approach the process backwards. Book selling is not about writing amazing books and attracting readers in droves. It is about finding, engaging, and building your audience and writing...
What is an author platform and why do you need it?

What is an author platform and why do you need it?

Writing your book is easy; marketing your book is hard. Why? Because most authors approach the process backwards. Book selling is not about writing amazing books and attracting readers in droves. It is about finding, engaging, and building your audience and writing...