Grow Your Brand But Don’t Forget Who You Are

Grow Your Brand But Don’t Forget Who You Are

Have you ever read Shakespeare? The defining trait of every tragic Shakespearean hero is that their reach exceeded their grasp. It’s great to reach for the stars, but if your dreams outpace your capabilities, you’re going to wind up in over your head. When it comes to...

Stand Out from the Crowd by Narrowing Down Your Niche

Stand Out from the Crowd by Narrowing Down Your Niche

We’ve talked before about the importance of carving out a niche for yourself when building an author platform. Catering to a niche instead of a broad audience is going to make things easier for you in many ways in the long run and provide much more detailed, precise...

Guiding Your Audience’s Perception Of Your Brand

Guiding Your Audience’s Perception Of Your Brand

Perception is reality for most of us—the world is how we see it and interact with it. It’s important to remember this in your branding. Your audience isn’t going to know your personal inner workings; they’re going to know your message and public image. Don’t make the...

How To Leverage Psychology in Your Branding Color Choices

How To Leverage Psychology in Your Branding Color Choices

Creating a brand image is much more than simply marketing yourself—you need to appeal to your audience. One detail that might go easily overlooked is your branding’s color palette. The color scheme you use in your branding is going to have a psychological impact on...

What is an author platform and why do you need it?

What is an author platform and why do you need it?

Writing your book is easy; marketing your book is hard. Why? Because most authors approach the process backwards. Book selling is not about writing amazing books and attracting readers in droves. It is about finding, engaging, and building your audience and writing...

The Inner Journey of Book Writing

The Inner Journey of Book Writing

You’d be hard-pressed to find anyone who could convincingly argue that writing isn’t an art form. Even the most technical and esoteric nonfiction needs to be thoughtfully crafted into a viable work. It doesn’t matter if you’re writing textbooks about medieval...

The Fear Behind Book Marketing

The Fear Behind Book Marketing

Every writer faces his or her fair share of discouraging thoughts, doubts, and fears about writing and selling books. For many of those writers, such fears emanate from anxiety about marketing far more than actually writing! Book marketing is very daunting for many...

Every Author Must Have an Online Presence

Free ToolsAttracting an audience (readers) is all about great content and engagement.

Find out what key elements you need as an authorpreneur to make your website a place that readers will come back to time and time again!
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