By Guest Blogger Minling Chuang
With every book launch you want to have as much buzz as possible.
But how exactly do you build the buzz?
Well, you could post your book on social media, promote through various marketing channels, do local events, try to get free PR, and more. But with the proliferation of content in the market, it getting progressively harder to stand out, even if you have a well mapped out launch plan.
This is where list building comes into play. And if you do this right, it can help end your cycle of frustration trying to scramble to get attention right before your book launches.
Now, there’s an old saying, “You’re money is in your list.”
You may be wondering, “What does this mean for you and why is list building important?”
Your list is actually your audience. These people who signed up to learn more from you. They know who you are and like what you have to say.
Think of them as your groupies. When you build a following, you’ll have an audience who is ready to buy when you launch. And wouldn’t it be nice to have fans waiting for your launch than scrambling to find them?
If you want to build buzz and have an audience who are ready to buy, here are 3 key things you must do:
Focus on building a relationship, not just a list of names One of the common mistakes I see is people gathering names on a list and never contacting them. You don’t want to wait until you have a launch to email them. You want to engage them often so they feel connected to you. One possible idea is to give sneak peaks of the chapters you are working on as you write. Or maybe you want to give extra tidbits or information about the characters or topics you are including in the book. When you engage your list in the process, they’ll have a vested interest in your success. And a bonus. It builds buzz early and gets people excited.
Pre plan your engagement strategy to convert your fans to purchase your book
When you are building a list, have a plan for your actual launch. What teasers can you put out in advance to get your audience excited? What bonus gifts can you give to people who pre-order your book? What exclusive emails do you want to send your list? Mapping out the engagement before your launch will help lay out the right steps to maximize your launch.
Don’t wait, start early Contrary to conventional marketing where you launch first and then work on building buzz, you can start building your list now. The earlier you start building your list, the more fans you’ll have by the time you launch. And building your list is an ongoing task. The goal is not just to sell a book, but create a fan base who’s crazy about your books and tells more people about you.
And if you are curious how to build your list, I have a free mini list building course you can join.
Are You Ready To Start Builing Your List?
About Minling Chuang
And most entrepreneurs miss this part. *Sigh*
But it’s what separates the ordinary from the extraordinary. (Yes, it’s a bit of a cheesy line — none the less, it’s still valid).
How do I know?
Because I’ve worked at really large Fortune 50 companies (Nestle and Toyota to name two) on branding and strategy. I’ve been in the trenches in some of the toughest categories to stand apart from the rest — ahem — frozen food is one of them.
Not to toot my own horn, but one of my product, Lean Cuisine Market Creations (now known as Market Collection) won product of the year in 2011 as voted by consumers. Now that’s a difficult task when there is a massive amount of frozen entrees to choose from as you’re walking down the freezer aisle.
And the reason it won?
It was different.
It was innovative.
It stood out (literally) from the regular ol’ boxes on the shelf.
And we tapped into a new need in the marketplace that all the other big gun brands missed.
My goal is to help you do the same.
Be noticed by the right people.
Find the right message for your clients that separates you from the others.
Heck, you may even win an award too!
WHY DO I CARE SO MUCH?
Because I’ve seen so many entrepreneurs do it all wrong.
In fact I did it all wrong too. Yep, you heard me, I was once in your shoes (and I have small feet so I could probably fit in just about anyone’s shoes).
Lost. Confused. Stuck. I didn’t know what I wanted to do in my business.
That’s how I felt. And quite frankly it sucked.
I launched my biz without a plan (yeah, you’d think I would have known better at the time). I didn’t know exactly what I wanted.
The biz launched and it was not even close to a smashing success. It was more like an epic fail (I’m not too proud to admit this).
I struggled for a year — fall deeper and deeper into despair, even crying myself to sleep worried about how I was going to pay rent.
But I didn’t give up.
I evolved. I found my own message of what I am here to do (yes, cliche but true).
I built up my own brand consulting practice, which I still currently enjoy doing. And I have built up my coaching practice as well.
Branding is not necessarily cut and dry, especially when it comes to your business. You have to fumble a bit to figure out the right message. No entrepreneur comes out with a hit right out of the gate. They tinker until they get it right. And I’m no different.
But you don’t have to struggle as much as I did because I help you cut the crap and get to the good stuff faster.